Our True Story

I founded True Story in 2025 after more than 20 years working as a strategic brand and marketing specialist for sustainable, ethical and purpose-driven brands.

My passion and expertise lie in working with market-leading interiors, beauty and lifestyle brands with strong sustainability and purpose at their core. Over the years I’ve helped shape the strategic direction, marketing vision and creative identity of impact-led brands including Nkuku, L’Occitane and Neal’s Yard Remedies. I’ve also worked closely with brands operating to recognised sustainability and ethical standards, including B Corp and the Soil Association, giving me a grounded understanding of what it takes to build credible, values-driven brands.

Creatively, I love shaping brand identity from the inside out, translating purpose into compelling content, product stories and visual worlds that connect with customers. My approach blends strategic clarity with strong creative vision, ensuring that brand, content and product all ladder back to a cohesive narrative and a distinctive market position.

My work spans D2C growth, B2B transformation, category expansion and preparing businesses for their next phase of growth and investment readiness. I’m particularly passionate about supporting founder transitions and stepping into brand leadership roles at board level. I focus on aligning brand, marketing and commercial strategy, bringing teams together behind a shared vision and translating strategy into actionable, high-impact results.

If you’re interested in working together, I’d love to chat.

Melissa